An exquisite intangible heritage map, imitating the color and touch of kraft paper, makes people want to follow the steed and explore the non-secret land of this land; A marvelous intangible cultural heritage shop, located in the 5A-level scenic spot Chunqiu Yancheng, displays the infinite possibilities of intangible cultural heritage into life and derived benefits... On August 27, the annual conference on the protection of intangible cultural heritage was held in Wujin District Cultural Center. Hundreds of non-inheritors and related practitioners came from their workshops and shops, including white-haired masters of the United States of America and vigorous new generations of inheritors, to promote the development of intangible cultural heritage and activate cultural IP.

Wujin Intangible cultural heritage map debut

"After zoning adjustment, Wujin now has 1 national, 5 provincial, 15 municipal and 60 district level intangible cultural heritage projects, a total of 81." Qian Feng, deputy director of the District Cultural Center, has been responsible for the work of intangible cultural heritage for many years. He explained the hand-painted map of Wujin intangible cultural Heritage. On the map, 21 national, provincial and municipal intangible cultural heritage projects are marked at corresponding places one by one with exquisite drawings. The 60 district level intangible cultural heritage are listed in the side.

"After two years and many adjustments, the thin map is backed by numerous visits and mountains of text and pictures." Qian Feng said that since the 1980s, the cultural department of Wujin has collected and sorted out the resources of characteristic culture and folk art for many times. In recent years, it has conducted a dragnet survey, visited more than 1,000 people, obtained more than 2,000 clues, collected 483 pieces of project materials, and collected 800 pictures, objects and recordings.

"After compiling and publishing the list of intangible cultural heritage, this time we also published the map of intangible cultural heritage. So far, the protection list system of intangible cultural heritage in our district has been very complete, and the basic information of intangible cultural heritage has been basically improved." District cultural Museum director Zhang Rui said. Next, relevant departments will print a batch of intangible cultural heritage maps and distribute them to the public free of charge, and electronic copy download channels will also be opened.

The first batch of inheritance bases has been unveiled

At the meeting, the fourth batch of non-genetic inheritors and the first batch of intangible cultural heritage inheritance bases in our district were announced, and a total of 21 district-level non-genetic inheritors and 7 district-level inheritance bases were selected. Among them, 7 inheritance bases are Changzhou Jianbo Ya Carving Art Co., LTD., Changzhou Xudan Martial Arts Club, Wujin District Yanghu Boxing Training Institute (Niutang Martial Arts Academy), Changzhou Xu Bingyan Carving Art Sculpture Institute, Hutangqiao Second Experimental Primary School, Wujin District Chengdong Primary School and Changzhou Yapu Brewing Co., LTD.

"Our district's non-inheritance team and inheritance positions are constantly expanding. In the first batch of inheritance bases, there are not only intangible cultural heritage studios with industrial and beauty masters like Xiao Jianbo and Xu Bingyan as the core, but also a group of primary school teachers and students who love soldering and making flower cake, which also reflects the effective exploration of the cultural industry by township enterprises." Zhang Rui said that how to promote the industrialization of intangible cultural heritage is a proposition that Wujin intangible cultural heritage people have been exploring.

At the meeting, Xiao Hengkai, the son of Xiao Jianbo, the national master of dental carving, took over the plaque of the first inheritance base. He said that at present, shallow ivory carving has been fully transformed into a green industry using mammoth ivory. Besides seeking a breakthrough in artistic creation, the company also produced a batch of relatively cheap products that are more acceptable to ordinary consumers.

Explore a new model of "intangible cultural heritage + tourism"

In June this year, the District held the first intangible cultural Heritage Shopping Festival, which gathered more than 20 high-quality projects inside and outside the district, such as ivory shallow carving, rosewood shallow carving, Changzhou Dressing, Yap wine making, Huangli Beef, etc. The exhibition was held in Yancheng Yangyanque Square, and the "Yanghu Mark" Intangible cultural Heritage accompanied by hand ceremony logo was officially unveiled. "Next, we will continue to promote the intangible cultural heritage project into the scenic spot." Zhang Rui introduced that in the future, special shops and counters of intangible cultural heritage will be set up in key tourist attractions of the district, and special intangible cultural heritage products accompanied by hand gifts will be introduced in batches for long-term display and sales, thus playing a dual role of improving the cultural taste of scenic spots and promoting local traditional culture.

At present, cooperation agreements have been signed with Yancheng Chunqiu Paradise and Universal Animation Frolic Valley for five special intangible cultural heritage projects, including ivory shandle Carving, Changzhou flapjack, Yap Wine Making, Wujin Dough Sculpture and Mahang Wood Carving. The intangible cultural heritage stores in the two scenic areas have been decorated and some products have been officially put on sale. It is expected that tourists will be able to meet them in early September.

In addition to entering scenic spots, intangible cultural heritage also enters campuses, enterprises, communities... In the form of public welfare courses, live performance, experience activities and other colorful, IP is constantly "realized". Since the beginning of this year, the district has issued an annual protection fund of 137,500 yuan for the intangible cultural heritage, and will further strengthen the protection and inheritance, surrounding development and other efforts to make the ancient intangible cultural heritage radiate new vitality. (from Wujin Daily on August 29, 2020)